.png){kind=logo}
ZEBRA TECHNOLOGIES
SUPER BOWL IN THE BAY AREA
DATE:
LOCATION:
February 6 - 8
San Francisco, CA
Zebra Technologies invites you to join us for Super Bowl LX in the San Francisco Bay Area.
The weekend will feature premium hospitality, world-class entertainment, and opportunities to connect with industry leaders. It begins with a welcome cocktail reception and dinner, followed by access to NFL House, the NFL’s premier hospitality venue for league partners. On Saturday, guests will attend a private brunch featuring a wine tasting and NFL talent panel, followed by a concert presented by On Location, headlined by The Killers. The experience will conclude on Sunday with premium game-day tickets and access to pre-game hospitality for Super Bowl LX.
For more than a decade, Zebra has served as the Official Real-Time Location Solutions Provider of the NFL, delivering the data that powers performance across the league.
We look forward to hosting you for this exclusive Super Bowl LX experience.
Or keep scrolling for more information
EVENT PREVIEW
Welcome Cocktail Reception & Dinner
Guests will begin the evening with a private welcome cocktail reception at Alora, a modern Mediterranean restaurant located along San Francisco’s scenic Embarcadero with views of the Bay.
After the reception, guests will transition into a seated dinner featuring Alora’s Mediterranean-inspired menu, prepared with coastal influence and seasonal ingredients.
The evening offers a comfortable setting for conversation and connection in one of the city’s premier waterfront dining spots.
NFL House
Guests will have the opportunity to experience the exclusive NFL House, the league’s premier hospitality destination during Super Bowl weekend.
Designed to bring fans and partners closer to the game, NFL House offers an elevated environment complete with premium food and beverage, and appearances by NFL talent.
Location: Shack15, Ferry Building
Zebra Wine Tasting & NFL Talent Brunch
Guests will enjoy a relaxed and engaging morning along the bay during an exclusive Wine Tasting and NFL Talent Brunch at Barrel House Tavern, a waterfront restaurant known for its scenic views and elevated coastal cuisine. The experience will begin with a ferry ride across the bay, offering a unique and picturesque start to the day before guests arrive for a guided wine tasting paired with a seated brunch.
The program includes a live panel discussion with current and former NFL players, who will share insights into the game and their experiences in the league.
To round out the morning, guests will also have the opportunity for private meet-and-greet interactions with the featured NFL talent, including time for autographs and photos.
On Location Super Bowl LX Concert
Guests will attend an exclusive concert hosted by On Location, the NFL’s official hospitality partner. The event will feature a live performance headlined by The Killers, along with an NFL presentation including appearances from current and former players.
Guests will have access to a private hospitality space with premium food and beverages, as well as opportunities for meet-and-greet experiences with selected NFL talent.
Location: Palace of Fine Arts
The Big Game
Guests will attend Super Bowl LX at Levi’s Stadium in the San Francisco Bay Area with premium lower-bowl tickets offering exceptional views of the game.
Before kickoff, guests will enjoy access to a premium pre-game tailgate with curated food and beverage offerings and live entertainment.
Location: Levi's Stadium, Santa Clara, CA
AGENDA
Friday, February 6
Before 5:00 p.m.
Please arrive to the hotel by 5:00 PM. You will need to arrange your own transportation to the hotel.
The Westin St. Francis Union Square
335 Powell St
San Francisco, CA 94102
5:30 p.m.
Welcome Cocktail Reception + Dinner
Alora Coastal Mediterranean
8:00 - 11:00 p.m.
NFL House
Shack15, Ferry Building
Saturday, February 7
11:30 a.m. - 2:00 p.m.
Brunch with NFL Talent Panel & Wine Tasting
Barrel House Tavern
8:00 - 11:00 p.m.
On Location Super Bowl LX Concert
Palace of Fine Arts
Sunday, February 8
TBD
NFL Super Bowl LX Tailgate
TBD
Kickoff - NFL Super Bowl LX
Levi's Stadium, Santa Clara, CA
Dress Code: Casual / Fan Fare
Key Notes:
Zebra is committed to conducting business with the highest ethical standards. If your organization does not allow you to accept this complimentary event invitation per internal policies, we can provide an opportunity for you to pay for the event.
Guests are responsible for arranging their own transportation to and from the airport on arrival and departure day.
All events are restricted to adults aged 21 or over.
TRAVEL INFORMATION
The Westin St. Francis Union Square
The Westin St. Francis Union Square is an iconic San Francisco hotel renowned for its timeless elegance and prime location in the heart of the city. With luxurious accommodations, exceptional service, and historic charm, the hotel offers guests the perfect base to explore the city while enjoying world-class comfort.
Hotel accommodations are inclusive for February 6 - 8, 2026. Any additional nights are at the guests' own expense.
Location: 335 Powell St, San Francisco, CA 94102
Flight & Travel Information
Guests will need to book their flights into and out of San Francisco International Airport (SFO) or Oakland International Airport (OAK) and coordinate their own transportation to The Westin St. Francis Union Square.
Once your flights are booked, please either upload your itinerary using the uploader below or email it to us by clicking this link.
